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Jun 22, 2021

VuClip Integrates Bitmovin’s Cloud Agnostic Video Encoder on Google Cloud

San Francisco, CA - June 22, 2021 - Bitmovin, a global leader in online streaming video technology, today announced that VuClip, one of the largest technology-driven media companies in the world that delivers on-demand entertainment to emerging markets, has achieved scalable, high-performance video encoding with Bitmovin on Google Cloud. The deployment is part of a new Bitmovin service offering, ‘Bitmovin Cloud Connect,’ that enables over-the-top (OTT) content providers such as VuClip to deploy the company’s cloud-agnostic encoding solution on all existing cloud platforms.

Bitmovin Cloud Connect Encoding Solution Delivers Scalable, High-Performance Video Encoding for VuClip, Resulting in Reduced Cost and Time to Market.

VuClip delivers on-demand entertainment to over 42 million monthly active users in emerging markets such as India, Southeast Asia, Africa, and the Middle East. The media company needed a single cloud-agnostic encoding solution that could be deployed quickly on any cloud platform and improve cost efficiencies. VuClip chose to deploy Bitmovin’s cloud-based encoding solution on Google Cloud because the combination of technologies enabled the company to reduce time to market for its video assets in incredible time and significantly reduced costs to meet its infrastructure, storage, and Content Delivery Network (CDN) needs. 

Bitmovin was able to achieve scalable high-performance encoding on Google Cloud by increasing VuClip’s probability of securing and using preemptive virtual machines (VM). Bitmovin does this through segmented transcoding which enables VuClip to utilize Google Cloud virtual machines in parallel and reduce the cost of encoding. Bitmovin’s API is designed to efficiently move data with varying amounts of excess capacity so that less data is stored and less bandwidth used to distribute  acceptable, high quality video across CDN to diverse audiences.  

Bitmovin Connect on Google Cloud has enabled the following for VuClip: 

  • A significant cost reduction by utilizing preemptive VMs rather than static VMs, which can be very costly when dealing with volume transcoding; 

  • Increased probability of utilizing preemptive VMs by using segmented transcoding;

  • A 35% cost efficiency for VuClip by using Bitmovin’s segmented transcoding capabilities

“VuClip needed a sophisticated encoding solution capable of delivering quality video assets at scale and cost-efficiently,” said Praveen Singh, Technical Product Manager, VuClip. “Bitmovin’s cloud-agnostic encoding solution enabled VuClip to deliver the highest quality video in industry-leading time and resulting in significant bandwidth and storage cost savings. This translates to a better viewing experience for our mobile and diverse audiences, including those in emerging markets where bandwidth is already scarce,” Singh added.

“In order to glean the cost savings that preemptive VMs can produce, media companies need a sophisticated system that can keep track of preempted VMs and redistribute the workload to ensure every encoding job is complete,” said Kip Schauer, Global Head of Media & Entertainment, Gaming Partnerships, Google Cloud. “The Bitmovin API is clever and can manage preempted VMs. With speed efficiencies already built into various encoding touchpoints such as the codec, parallelism, per-title, and three-pass encoding, Bitmovin on Google Cloud can help improve the user experience and speed up the encoding process. Ultimately, Bitmovin on Google Cloud provides ease of use and mind for streaming service providers that exercise large workloads in different regions.”

“Bitmovin is thrilled to offer our cloud-agnostic encoding solution that scales the encoding needs of streaming service providers such as VuClip, running on Google Cloud,” said Stefan Lederer, CEO and Co-founder, Bitmovin. “Bitmovin’s innovative encoding methods are at the core of everything we do. We’re continually working closely with customers like VuClip to enhance our robust solutions that enable competitive advantages with the fastest, most efficient delivery of content from the studio to the end viewer.”

The Bitmovin encoding solution is cloud-agnostic and supports multiple codecs such as H.264/AVC, H.265/HEVC, VP8, VP9, and AV1. It also offers advanced features such as per-title and three-pass encoding to guarantee that the streaming service is providing the lowest possible bitrate on video assets. These features ensure the delivery of video despite bandwidth restrictions. Bitmovin also releases SDKs that developers can customize enabling flexibility and fastest time to market. 

About Bitmovin 

Bitmovin is a leading provider of video infrastructure for global digital media companies and service providers. The company has been at the forefront of industry innovation and all major developments in the digital video streaming industry. Bitmovin built the world’s first commercial adaptive streaming player and deployed the first software-defined encoding service that runs on any cloud platform. Its cloud-native technology offers the most flexible and scalable media encoding, playback, and analytics solutions available with unparalleled device reach, ease of integration, and world class customer support. Bitmovin customers benefit from optimized operations, reduced time-to-market, and the best viewer experience possible.

Bitmovin is headquartered in San Francisco, California and has domestic offices in Chicago, Seattle, and New York; and internationally in Vienna, Klagenfurt, London, Hong Kong, and Sao Paulo. The company has over 400 customers across the globe including ClassPass, BBC, fuboTV, hulu, HBO Latin America, and Discovery.

About VuClip 

Vuclip, a PCCW Media Company, is one of the pioneers of the video streaming domain and a widely-trusted video-on-demand service provider, with a global footprint across more than 22 countries. Born of innovation, we intend to become one of the world’s most recognized media tech giants.


A mix of Viu’s telecast content, streaming and download features, localized user interfaces, is propelled by Vuclip’s robust AI, ML, cutting edge tech stacks, advanced algorithms, and the patented Dynamic Adaptive TranscodingTM technology, to ensure smooth, unbuffered viewing experiences regardless of device or network conditions.

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Crisel Mills / MSR Communications
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