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Oct 06, 2021

Bitmovin commits to growth with new Chief Revenue Officer and SVP Marketing as Streaming Video Consumption Booms

SAN FRANCISCO – October 6th, 2021 – Bitmovin, a world leader in digital video technology, today announced the appointments of Ian Baglow as Chief Revenue Officer and Sophie Light-Wilkinson as SVP Marketing to support its continued rapid growth.

Ian Baglow joined Bitmovin in September and as CRO is focused on scaling up the business to customers and partners. He joined from BAE Systems Applied Intelligence where he was focused on taking new business and products to market to meet challenging growth and financial plans. Previously as Executive Vice President and General Manager at SilverSky, a 3,500 customer strong software-as-a-service (SaaS) business, he successfully led all sales, marketing, and delivery activities where he delivered significant YOY bookings, reduced churn, and increased annual revenue per customer.

Sophie Light-Wilkinson also joined in September and will lead all aspects of Bitmovin’s global marketing strategy and execution, including brand and performance marketing, as well as advertising. She joined Bitmovin from Bazaarvoice, the leader in online ratings and reviews where she worked with the world's leading retailers and brands. She served as Bazaarvoice’s VP of Marketing and drove brand strategy while overseeing all aspects of EMEA marketing and business development, and she developed the company's partnership strategy globally.

Bitmovin is experiencing tremendous growth as more traditional media and entertainment companies are relying on streaming rather than linear channels to reach homebound consumers. In March 2020, Bitmovin saw video plays increase 118%, time watched up 220% and downloaded data (GB) rise by 380% globally. The significant increase in video consumption put pressure on content distributors to lower bandwidths while still delivering a high-quality experience to viewers. As a result, Bitmovin saw a 174% growth in the number of broadcasters opting for OTT in the past 12 months.

“New growth market opportunities for Bitmovin have increased by 180% across large verticals such as ecommerce as well as new areas like online fitness, learning and worship,” said Stefan Lederer, co-founder and CEO of Bitmovin. “With Ian and Sophie, we will be well positioned to capture and convert the amazing opportunity in streaming video around the globe.”

About Bitmovin 

Bitmovin is a leading provider of video infrastructure for global digital media companies and service providers. The company has been at the forefront of industry innovation and all major developments in the digital video streaming industry. Bitmovin built the world’s first commercial adaptive streaming player and deployed the first software-defined encoding service that runs on any cloud platform. Its cloud-native technology offers the most flexible and scalable media encoding, playback, and analytics solutions available with unparalleled device reach, ease of integration, and world class customer support. Bitmovin customers benefit from optimized operations, reduced time-to-market, and the best viewer experience possible.

Bitmovin is headquartered in San Francisco, California and has domestic offices in Chicago, Seattle, and New York; and internationally in Vienna, Klagenfurt, London, Hong Kong, and Sao Paulo. The company has over 400 customers across the globe including ClassPass, BBC, fuboTV, Hulu, HBO Latin America, and Discovery.

Press Contact

Brands2Life on behalf of Bitmovin
(e) [email protected]

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