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Mar 22, 2022

Bitmovin announces strategic hires to accelerate the growth and impact of its global partner program and ecosystem.

San Francisco – 22 March 2022 – Bitmovin has today announced the appointment of Brandon Zupancic as Head of Alliances, and David Rushton, as Channel Director, EMEA to further expand its global partner program and optimize video streaming solutions. Between them, Zupancic and Rushton have over 40 years of experience in leading strategic partner programs, having worked with companies ranging from global conglomerates to innovative early-stage startups.

  • Newly created roles strengthen Bitmovin's ability to bring together innovative technologies from recognized technology and commercial partners  to create world-class video streaming solutions.

  • Brandon Zupancic joins Bitmovin as Head of Alliances, having led the  global Partner Marketing for the Media & Entertainment team at Amazon Web Services (AWS).

  • New Channel Director, EMEA, David Rushton, comes to Bitmovin with extensive experience of  building channel programs from the ground up at a number of recognized software companies.

Stefan Lederer, CEO and Co-Founder, Bitmovin, said: "With unprecedented growth in consumer demand and enterprise usage of streaming video, we see a tremendous opportunity to help customers solve their unique challenges with and through our partners and ecosystem. Through the appointment of Brandon and David, we have made two strategic hires who will play a pivotal role in growing the Bitmovin partner program. Their industry-leading expertise will be instrumental in helping our customers identify and integrate complementary solutions to simplify their video workflows and rapidly deploy innovative video streaming solutions at scale."

As Head of Alliances, Zupancic will be responsible for growing Bitmovin's global ecosystem of technology vendor and system integrator partnerships to simplify and accelerate customer adoption. Brandon was most recently at Amazon Web Services (AWS), where he led the global Partner Marketing for Media & Entertainment team with partners across Content Production, Broadcast, Direct-to-Consumer and Over the Top (OTT) streaming, Media Supply Chain, and Data Science for Media. He also previously led global technology partnerships and channel partner marketing for AWS Elemental. Zupancic  will report directly to Ian Baglow, Chief Revenue Officer, Bitmovin. 

Ian Baglow, Chief Revenue Officer, Bitmovin, said: "We couldn't be more excited to have Brandon on board. He has a proven track record in leading large-scale partner networks, aligning with our commitment to nurture and grow our global coalition of strategic partners. With Brandon's expertise and industry knowledge, we will be able to further elevate the Bitmovin partner program by identifying new partners to work with so we can continue delivering integrated world-class video streaming solutions to our customers worldwide." 

Rushton brings over 25 years of experience managing and building channel programs, executive relationships and sales enablement programmes at Commvault, Cloudian Inc. and Zerto. At Bitmovin, Rushton will be responsible for helping the partner ecosystem understand how they can leverage the power of Bitmovin's solutions so customers can create exceptional viewing experiences. He will also report directly to Ian Baglow. 

Baglow added: "David will be a huge asset to the Bitmovin team. He has a wealth of experience leading reseller programs that underpin business growth strategies at several dynamic software companies, with many impressive accomplishments under his belt. We look forward to tapping into his knowledge and expertise as we continue to help our partner network understand what makes Bitmovin's solutions unique and how they can work with us to deliver highly innovative and customized solutions that shape the future of video streaming.”

The Bitmovin partner program offers a combination of hands-on technical training, sales, co-marketing activities and go-to-market support resources combined with early access to new product features. It enables partners including integrators, video technology providers and consulting companies to rapidly deliver highly customized solutions based on Bitmovin’s player, encoding and analytics products. You can find more details about Bitmovin’s partner program here.

About Bitmovin 

Bitmovin is a leading provider of video streaming infrastructure for global digital media companies and service providers. The company has been at the forefront of industry innovation and all major developments in the digital video streaming industry.  Bitmovin built the world’s first commercial adaptive streaming player and deployed the first software-defined encoding service that runs on any cloud platform. Its cloud-native technology offers the most flexible and scalable media encoding, playback, and analytics solutions available with unparalleled device reach, ease of integration, and world class customer support. Bitmovin customers benefit from optimized operations, reduced time-to-market, and the best viewer experience possible. Bitmovin is headquartered in San Francisco, California and has major offices in Vienna, Klagenfurt, Austria as well as London, Berlin and Denver. The company has over 400 customers across the globe including ClassPass, BBC, fuboTV, Hulu, and Discovery. For more information, visit  

Press Contacts

Zoe Mumba, Global PR and Communications Manager
[email protected]

Brands2Life on behalf of Bitmovin 
[email protected]

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