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fuboTV Brings Live Sports to Global Fans with Bitmovin Video Infrastructure

Tanya Vernitsky
. 2 min read
fuboTV and Bitmovin bring live sport to fans all over the world

Bitmovin’s video infrastructure deployed on the Amazon Web Services (AWS) cloud gave FuboTV customization options, speed to market, and reliability to realize the company’s vision and launch a service that customers love.

FuboTV is known for its loyal global fan base and a lineup of over 65 channels that rivals many traditional pay TV offerings. This “upstart streaming TV service” has been holding its own against deep-pocketed competitors like YouTube TV, and DIRECTV STREAM. its edgy ad campaigns, highly demanded sports content, and an emphasis on superior user experience comes from a clear vision of what customers want and how to keep them happy. Once Fubo was able to attract a fan’s attention with its high-value content, it needed to provide a high-quality viewing experience to retain its hard-fought viewers in an increasingly competitive marketplace, which is why it tapped Bitmovin for its Player solution.

When building the video workflow, the streaming video team at Fubo was looking for a high-performance player that would deliver a consistent user experience across the widest range of devices, had content security capabilities for premium content, and a flexible video encoding platform that enabled them to scale. With Bitmovin Live Encoding software-as-a-service (SaaS) and Bitmovin VOD Encoding SaaS running on AWS, Fubo found everything they needed, along with premium content protection through Bitmovin’s integration with BuyDRM & Zixi.

“Bitmovin’s engineering team has been great to work with. We were able to rely on them to become an extension of our engineering team. Bitmovin gives us greater control over the player than any other player in the market. We were able to get our implementation to production with a markedly better experience than our previous player. We’re looking forward to exploring more ways to work together”,

– Sung Ho Choi, Co-founder FuboTV.

As part of the deployment, Fubo also uses Bitmovin Player to deliver a premier quality viewing experience across a wide range of viewing devices. Integration between Bitmovin Live Encoding and BuyDRM’s KeyOS Encryption Key API, the KeyOS MultiKey multi-DRM service, and with Zixi Feeder ensure secure, reliable live streaming for nine Showtime channels. The development teams of the companies collaborated to enable direct communications and quick turnaround times.

Even with Fubo’s loyal customer base, the competition for the sports fan is red-hot as subscribers consider more than just channel selection when making their choices – they want services that work across platforms, easy device casting, cable-like fast channel switching, and live & VOD DVR.

“We’re proud to see Fubo take advantage of Bitmovin’s high-performance, flexible solutions for live encoding and browser playback. This is a great example of how customers can leverage virtualized video infrastructure to accelerate their time to market”

– Christopher Mueller CTO, Bitmovin.

Bitmovin provides industry-leading online streaming solutions for OTT platforms and enables high-quality live and on-demand video streaming, with support for major cloud providers and popular consumer DRMs that enable a high-quality streaming experience without buffering and the lowest startup delay with resolutions up to HD and 4K.

How could Bitmovin address the requirements of your streaming service?

Learn more about Bitmovin Player, Bitmovin Live Encoding, and Bitmovin VOD Encoding, or sign up for a free trial. Bitmovin VOD Encoding is also available in the AWS Marketplace

Join the Bitmovin Community to connect, explore, learn, and share experiences with Bitmovin, our customers, prospects, and partners around the world!

Tanya Vernitsky

Tanya Vernitsky


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