Mon Jun 29 2020
What counts as an Analytics impression?
An Analytics billing impression is defined in the same way as a “Play” in the Analytics dashboard. We count an impression when a viewer saw at least one frame of a video. In technical terms, we can count an impression once a session had a Video Startup Time:
As pictured in the impression log below, the session had a video startup time of 0.39 seconds and consequently will be counted as an Analytics impression.
As pictured in the impression log below, the session had an error before playback could commence. Consequently, the session also does not display a video startup time and consequently will NOT be counted as an Analytics impression.