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About New York Times

The NY Times is one of the world’s leading publishers, with dedicated readership around the globe. Renowned as being one of the most innovative publishers, NY Times has always pushed towards integrating digital technologies into their offering, in which video plays an increasingly important role.

Customer Benefit

For their video offering, NY Times uses Bitmovin’s cloud encoding solution. In such a competitive environment as the publisher market, fast turn-around times are key to being first to market with evolving stories and events. Through the implementation of Bitmovin’s encoding solution on high-availability instances, NY-Times can ensure a quick turnaround for time-critical news. Available instances significantly reduce time in the queue, so our fast encoding has maximum impact, giving them an edge to get-to-market first.