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Bitmovin to Power Live and On-Demand Streaming Video Across Multiple Red Bull Media House Digital Platforms

Gerald Zankl
. 3 min read
Redbull partners with Bitmovin

Redbull partners with Bitmovin

Bitmovin’s leading video encoding service and player to deliver highest quality streaming experience available on any device for Red Bull Media House

SAN FRANCISCO — September 13, 2017 — Today, Bitmovin, the provider of streaming video infrastructure technologies, announced that Red Bull Media House has chosen the company to power its video infrastructure for live streaming and Video-on-Demand (VOD) across all platforms and devices. With this partnership, Bitmovin will make it possible for Red Bull Media House to capitalize on video engagement after live events, turn video assets around faster, all while reducing back-end complexity for its video infrastructure operations. Additionally, Bitmovin is already compatible with the latest video codecs, including HEVC which Apple recently adopted, meaning Bitmovin can already encode video for the new iPhone 8, as well as Google’s VP9 codec for Web browsers.
“Red Bull Media House has long been recognized as a leader in creating incredible digital content — nobody does it better,” said Gerald Zankl, Director of Business Development EMEA of Bitmovin. “Making awe-inspiring video isn’t easy, not to mention the work required on the infrastructure side to deliver it to millions of viewers, across hundreds of platforms and device types. That’s where we come in. Our proven technology eliminates all the back-end complexity to reach those devices, saves bandwidth and lets Red Bull Media House deliver amazing content.”
By using Bitmovin, Red Bull Media House will be able to process Live and VOD with the same infrastructure, which will streamline workflows and make it possible to get content online as fast as possible. Bitmovin’s technology also supports virtual reality (VR) and 360° playback with 4K streaming, two video formats that Red Bull Media House has helped pioneer and bring into the mainstream.
Bitmovin provides a flexible cloud encoding stack that runs on Google Cloud, Amazon Web Services and Microsoft Azure, as well as on premises, as well as a player framework to reach Web, mobile and OTT devices. It also provides a deep video analytics service that gives detailed feedback to the publisher to make better decisions and increase the performance of the video delivery. Bitmovin has a global footprint with more than 250 customers including Sling, RTL, ProSieben, The New York Times and Ooyala.
Visit Bitmovin at IBC –> Booth #14.E17.
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